In today's media driven world, marketing your business is not only a good idea, it's absolutely essential to be successful. Between the traditional media such as newspaper flyers and direct mail, and newer media such as websites, social media and blogs, consistent brand messaging is the key to telling everyone who you are and what you do.
Last week I wrote a post about ABC's Shark Tank and Pro NRG owner Tania Patruno called 'Know Your Message' and the valuable advice she received from Barbara Cochran about an effective product message. The other day I received a negative comment about my post pertaining to three verb tense errors which have since been revised.
One of the best ways to show your business cares and provides personalized attention is to send a handwritten thank you note. I have found this to be a lost form of communication because technology has made it too easy to simply send a quick email or an e-card.
Like most things in life, nothing lasts forever and that includes client relationships. Often times we know from the start the affiliation was not the best move, and as time goes on the very thought of working on the account and having to deal with the client sucks out what little joy you might have left.