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Image has a lot to do with perception and positioning. Before you can convince customers and your target demographic about who you are and what you do, you need to know those answers yourself.

For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.

Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.

There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.

When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.

When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.

Every corporate image must evolve. Always plan to switch things up and stand out.

Utilizing the powerful tool that is social media is an excellent way to build your brand. Here are three keys ways to use your social media platforms to better develop your brand.