adrienne@2girlsconsulting.com
Welcome
2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.
your message. your clients. your business.
In My Opinion
Pump Up Your Positioning Power
Image has a lot to do with perception and positioning. Before you can convince customers and your target demographic about who you are and what you do, you need to know those answers yourself.
Understanding the Four P’s of the Marketing Mix
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.
3 Common Brand Development Mistakes You Want to Avoid
Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.
Extending your Reach in the Community is Good for Business
Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.
How to Build your Social Media Strategy
There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.
3 Tips for Writing Winning Proposals
When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.
Learning from Failure and Success in Project Management
In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.
Brand Development - Keeping Your Image in Your Consumer's Mind
When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.
4 Ways to Make Your Corporate Image Evolve
Every corporate image must evolve. Always plan to switch things up and stand out.
3 Powerful and Simple Social Media Tips to Boost Brand Development
Utilizing the powerful tool that is social media is an excellent way to build your brand. Here are three keys ways to use your social media platforms to better develop your brand.
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