One often neglected yet powerful management tool is a well-constructed corporate communication strategy. A single-minded organization with its focus on a shared group of specific goals thrives where organizations with an inconsistent message flounder in confusion.
In today's media driven world, marketing your business is not only a good idea, it's absolutely essential to be successful. Between the traditional media such as newspaper flyers and direct mail, and newer media such as websites, social media and blogs, consistent brand messaging is the key to telling everyone who you are and what you do.
Forbes magazine recently published an online article titled "The Most Successful Leaders 15 Things Automatically, Every Day." Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.
Last week I wrote a post about ABC's Shark Tank and Pro NRG owner Tania Patruno called 'Know Your Message' and the valuable advice she received from Barbara Cochran about an effective product message. The other day I received a negative comment about my post pertaining to three verb tense errors which have since been revised.
On ABC's Shark Tank, Tania Patruno owner of Pro NRG, a water based energy, vitamin and protein enhanced fitness drink was seeking a $1.7 million investment from one of the highly successful "Sharks" – real estate tycoon Barbara Corcoran, founder of FUBU clothing Daymond John, venture capitalist Kevin O'Leary, technology magnate Robert Herjavec, and business mogul Marc Cuban. She did walk away with a financier in Daymond John for $250,000 at 30 percent ownership contingent on him taking control and making a deal with another product in which he is an investor.
I sent out a press release for a new client and accidentally placed my media contacts in the copy line instead of the blind copy line and hit send. By the time I noticed my error, it was too late to recall.
One of my passions in life is helping others reach their personal level of success however they define it for themselves. This past month I've had several rewarding experiences while working with clients and learned more about myself in process.