There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.
When promoting your business and connecting with people, you'll need a well-crafted narrative told with passion and conviction which communicates your unique message and the value you bring to people. Compelling storytelling in novels and movies holds people's attention and stirs their minds and hearts.
If you have been on Twitter at all in the last year, then you have definitely seen how Thursday night, especially on Twitter, have become all about Scandal on ABC. Based loosely on the professional life of Judy Smith, a world-renowned crisis management expert, the show chronicles the personal life and escapades of main character Olivia Pope, played by actress Kerry Washington, and her team as they navigate the tense and complex political world of Washington D.C.
As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.