adrienne@2girlsconsulting.com

Blog

Four Essential Elements of Content Strategies

Content is King
05/30/2013 Adrienne N. Hester
There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.

Four Ways to Demonstrate Thought Leadership

Lightbulb
05/28/2013 Adrienne N. Hester
Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

What's My Organizational Culture?

Organizational Culture
05/19/2013 Adrienne N. Hester
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

The Role of Storytelling in Effectively Promoting Your Business

Storytelling
05/05/2013 Adrienne N. Hester
When promoting your business and connecting with people, you'll need a well-crafted narrative told with passion and conviction which communicates your unique message and the value you bring to people. Compelling storytelling in novels and movies holds people's attention and stirs their minds and hearts.

The Art of Brand Consistency: Lessons from ABC's "Scandal"

Judy Smith and Kerry Washington
04/28/2013 Adrienne N. Hester
If you have been on Twitter at all in the last year, then you have definitely seen how Thursday night, especially on Twitter, have become all about Scandal on ABC. Based loosely on the professional life of Judy Smith, a world-renowned crisis management expert, the show chronicles the personal life and escapades of main character Olivia Pope, played by actress Kerry Washington, and her team as they navigate the tense and complex political world of Washington D.C.

What Makes You Newsworthy? Making Sure You Benefit From Earned Media

Newsworthy
04/21/2013 Adrienne N. Hester
To promote your business and brand, paid media isn't enough. Although powerful and creative ads are still important for engaging and retaining customers, you can't rely exclusively on them.

Top 5 Mistakes Business Owners Make When Implementing Online Marketing Strategies

Mistake
04/14/2013 Adrienne N. Hester
As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.

Executive Media Training Lends Confidence in High-Pressure Media Situations

Media
04/06/2013 Adrienne N. Hester
Businesses face multiple challenges on a daily basis. You may find it necessary to speak to the public via the press concerning corporate decisions and aspects of operations.

Success In Brand Development Related To Mobile Consumption Patterns

Mobile Devices
03/30/2013 Adrienne N. Hester
Internet consumption patterns are rapidly evolving. Any brand strategy needs to account for the pace of change.