adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

The Power of Digital Marketing

digital marketing
05/15/2014
This list is meant to guide business marketers by providing them with the most current digital marketing strategy trends based on industry movement, customer response, and marketing potency.

How To Use Twitter For Publicity Purposes

Twitter Logo
04/11/2014 Adrienne N. Hester
The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.

How To Properly Use Reputation Management

Secrets
03/24/2014 Adrienne N. Hester
The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

The Landscape of SMS Marketing

Communication Icons
02/13/2014 Adrienne N. Hester
Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

4 Important Email Marketing Strategies

Emails
01/06/2014 Adrienne N. Hester
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Marketing Strategies: What Draws the Eye?

Applauding
07/27/2013 Adrienne N. Hester
Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.

Marketing Strategies: Then & Now

Then & Now
06/09/2013 Adrienne N. Hester
For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.

What Makes You Newsworthy? Making Sure You Benefit From Earned Media

Newsworthy
04/21/2013 Adrienne N. Hester
To promote your business and brand, paid media isn't enough. Although powerful and creative ads are still important for engaging and retaining customers, you can't rely exclusively on them.

Top 5 Mistakes Business Owners Make When Implementing Online Marketing Strategies

Mistake
04/14/2013 Adrienne N. Hester
As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.