adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Brand Development: Take The Time To Do It Right

Stairs
06/23/2013 Adrienne N. Hester
Almost all business owners in the early stages of their entrepreneurial efforts understand the importance of branding. However, not all of them take the time and invest the effort needed to properly create a distinctive brand which accurately reflects the company mission and philosophy.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

The Role of Storytelling in Effectively Promoting Your Business

Storytelling
05/05/2013 Adrienne N. Hester
When promoting your business and connecting with people, you'll need a well-crafted narrative told with passion and conviction which communicates your unique message and the value you bring to people. Compelling storytelling in novels and movies holds people's attention and stirs their minds and hearts.

What Makes You Newsworthy? Making Sure You Benefit From Earned Media

Newsworthy
04/21/2013 Adrienne N. Hester
To promote your business and brand, paid media isn't enough. Although powerful and creative ads are still important for engaging and retaining customers, you can't rely exclusively on them.

Top 5 Mistakes Business Owners Make When Implementing Online Marketing Strategies

Mistake
04/14/2013 Adrienne N. Hester
As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.

The Importance of Proofreading

McDonald's Typo
02/24/2013 Adrienne N. Hester
If this is real, it's a great example of why taking the time to proofread is important. McDonald's Corporation can't be happy.

Personalize it with a Handwritten Note

Thank You
04/30/2012 Adrienne N. Hester
One of the best ways to show your business cares and provides personalized attention is to send a handwritten thank you note. I have found this to be a lost form of communication because technology has made it too easy to simply send a quick email or an e-card.