adrienne@2girlsconsulting.com

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The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

4 Important Email Marketing Strategies

Emails
01/06/2014 Adrienne N. Hester
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Brand Development through Relationship Marketing

Shopping
12/29/2013 Adrienne N. Hester
Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.

Does Your Marketing Strategy Begin in the Right Place?

Mall
12/17/2013 Adrienne N. Hester
It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

Avoid These Mistakes for a Better Social Media Content Strategy

Social Media Concepts
07/22/2013 Adrienne N. Hester
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Small Business Marketing Strategies: Leverage Your Network

Network
07/07/2013 Adrienne N. Hester
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.

You Should Be Actively Involved In Your Online Reputation Management

Online Reputation
07/01/2013 Adrienne N. Hester
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

Marketing Strategies: Then & Now

Then & Now
06/09/2013 Adrienne N. Hester
For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.