adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

A New Logo, Now What?

Logo - Current
10/28/2013 Adrienne N. Hester
So your enterprise is sporting a new logo, now what? You might think it's easy to continue to market your brand the same way you did before, but it's not.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

Marketing Strategies: What Draws the Eye?

Applauding
07/27/2013 Adrienne N. Hester
Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.

Avoid These Mistakes for a Better Social Media Content Strategy

Social Media Concepts
07/22/2013 Adrienne N. Hester
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Storytelling for Creative Business Growth

Kill the Company
07/12/2013 Adrienne N. Hester
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.

Small Business Marketing Strategies: Leverage Your Network

Network
07/07/2013 Adrienne N. Hester
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.

You Should Be Actively Involved In Your Online Reputation Management

Online Reputation
07/01/2013 Adrienne N. Hester
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

Top 5 Mistakes Business Owners Make When Implementing Online Marketing Strategies

Mistake
04/14/2013 Adrienne N. Hester
As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.