adrienne@2girlsconsulting.com

Blog

Consistent Brand Messaging When Building Your Personal Brand

Hair
03/03/2014 Adrienne N. Hester
Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

How to Communicate Your Vision Strategy

Butterflies
02/04/2014 Adrienne N. Hester
When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

Brand Development through Relationship Marketing

Shopping
12/29/2013 Adrienne N. Hester
Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.

Does Your Marketing Strategy Begin in the Right Place?

Mall
12/17/2013 Adrienne N. Hester
It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

The Importance of Organizational Culture When Choosing Marketing Specialists

Successful Business People
11/06/2013 Adrienne N. Hester
Whenever you are interested in working with a marketing firm for purposes such as coming up with promotions, it's often a good idea to make sure you work with one that has a solid organizational culture. According to the Harvard Business Review, organizational culture "plays a crucial role in shaping behavior in organizations."

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

A Roadmap to Reaching Thought Leadership

Pushpins
08/30/2013 Adrienne N. Hester
Research has shown in order to become a master in a particular field, you need to invest at least 10,000 hours of practice within the field. In addition, to be effective, this practice has to be deliberate: it must be mindful and completed with the constant goal of improvement.

When Is Event Consultation A Good Idea?

Waiter
08/21/2013 Adrienne N. Hester
When do you need an event consultant? That question is best answered by the importance of the event itself, not only to the attendees, but to you.

Storytelling Captures Your Audience and Results in Sales

Story of Success
08/05/2013 Adrienne N. Hester
Gaining attention in the business world is a highly challenging effort. Competition is deep, and there are many original marketing practices that can shine a spotlight on your company.