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PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.

For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.

Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

If you have been on Twitter at all in the last year, then you have definitely seen how Thursday night, especially on Twitter, have become all about Scandal on ABC. Based loosely on the professional life of Judy Smith, a world-renowned crisis management expert, the show chronicles the personal life and escapades of main character Olivia Pope, played by actress Kerry Washington, and her team as they navigate the tense and complex political world of Washington D.C.

You have an idea. You are going to create a revolutionary product or service to make life better for everyone and make you a lot of money.

TwoGirlsConsulting LLC (2GC), a boutique marketing, communications and events consulting business is pleased to announce the addition of Downsize Fitness to its list of clients. Downsize Fitness takes the concept of the NBC hit series "Biggest Loser" and makes it an affordable reality for chronically overweight and obese individuals wanting to lose 50 pounds or more.