Goodbye 2018. As this year comes to an end, I look back on some beautiful and not so great experiences. I stopped taking the little beautiful things that make up life for granted. I am ready, and I see you 2019!
Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.
Regardless of the current attitudes towards strategic planning, your organization can make it a priority. If your company does not have a strong track record of relating a strategic plan to company achievements, it's time to change.
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.
Effectively managing social media is more than just setting up a Facebook page, having a Twitter account and accounts at all the other social media outlets. Viewers, all of whom are potential customers, have to feel like they are getting something for the time they spend on your pages. That means interacting.