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Implement these three simple steps and you will be well on your way to a sound social media strategy.

Goodbye 2018. As this year comes to an end, I look back on some beautiful and not so great experiences. I stopped taking the little beautiful things that make up life for granted. I am ready, and I see you 2019!

When segmenting your target market it’s possible to miss something when several different target segments come together in one setting.

Social media is important for all businesses and having a presence on Facebook and Pinterest will get your business noticed when done strategically.

Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.

Regardless of the current attitudes towards strategic planning, your organization can make it a priority. If your company does not have a strong track record of relating a strategic plan to company achievements, it's time to change.

A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

Effectively managing social media is more than just setting up a Facebook page, having a Twitter account and accounts at all the other social media outlets. Viewers, all of whom are potential customers, have to feel like they are getting something for the time they spend on your pages. That means interacting.

One of the best items you can add to your event is Wi-Fi. It has the power to increase both the profits and the enjoyment factor for attendees.

The purpose of the market isn't to make things or provide jobs, it's to solve problems. Keeping this mindset is a simple but essential step to maintaining a healthy market.