adrienne@2girlsconsulting.com

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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

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You Should Be Actively Involved In Your Online Reputation Management

07/01/2013 Adrienne N. Hester

What are they saying about you?Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game. At this point, your online reputation is managed.

It's important to remember your squeaky clean online presence can be tarnished or even badly damaged in a short period by a disgruntled customer or an ex-employee deciding to start posting negative comments online about you and/or your company, and you may soon find those comments are receiving a higher ranking than your web page.

This is why you need to actively monitor and manage what is being said about you and your company online. If you're not taking proactive measures now, you may find yourself needing to take action to repair your reputation after the damage is already done.

You may not even realize how many searches are being performed each day on you or your company. These are some of the more typical:

  • Potential customers
  • Potential investors
  • Business partners and/or colleagues
  • Journalists
  • Coworkers and/or employees
  • Personal contacts

You want to be sure you are showing up in the best possible light should any of these people decide to look you up. The type of issues that could cause problems if not effectively managed include:

A negative online reputation can be highly damaging if it leads to a boycott of your products or services. You could also be dealing with legal issues as you try and figure who is responsible and how to negate the damage. Having consistent monitoring of your online presence can head off those possibly negative consequences before it gets out of control. An online reputation management team will serve as the perfect "buffer" for the possible attack on you or your business.

Contact us today to learn more about how we can help you support a positive online reputation!