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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

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The Importance of Organizational Culture When Choosing Marketing Specialists

11/06/2013 Adrienne N. Hester

Successful Business PeopleWhenever you are interested in working with a marketing firm for purposes such as coming up with promotions, it's often a good idea to make sure you work with one that has a solid organizational culture. According to the Harvard Business Review, organizational culture "plays a crucial role in shaping behavior in organizations." When most people are interested in working with such organizations, they often don't consider the culture and practices within the organization. Most of the time, they think about issues such as how much it will cost them to use the services.

However, remember when dealing with creative subjects such as advertising, you need to ensure everyone on the team will be on board and will have the same determination to help you succeed. Of course, you could easily find a marketing firm to work in helping you come up with a marketing solution, however, if they don't have the right work ethic and culture, you are likely to end up not getting good value for the money in the long run.

There are some ways in which this can happen. For instance, you may find dealing with the employees of the firm is not as easy as it can be. You might find it more fun to interact with people with positive attitudes towards what they do, and this usually happens when the firm promotes a supportive organizational culture. In addition, this can also have an effect on the quality of service you receive from them. For instance, if you work with a negative company, and find the staff is not committed to what they do, it means you might not receive value for your money. They may not be spurred to produce the best they can, and this can mean your company might end up getting service that are barely just good enough.

If you are interested in marketing and working with a third-party, it is vital you find a company with a sound work ethic. This way it will be easy for you to interact and the ability to gain more than anticipated. If you are interested in this kind of service, all you need to do is contact us. We strive to make sure that our organizational culture is as nurturing as possible, and most of our past clients have found this to be one of our best traits.