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June is Effective Communication Month — as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.
According to Clifford N. Lazarus, PhD, there are a number of tools used in establishing and maintaining effective communication.
Is your company having a hard time crafting an effective content strategy? We can help. Contact 2GC today.