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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

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Overcome the Top Five Event Pitfalls with Event Consultation

10/23/2015 Adrienne N. Hester

gift bagsYour corporate events may be good, but it may not be living up to its full potential. Here are five reasons why it may not be what it could be and how an event consultation can help.

  1. Not Having Clear Objectives: Any successful corporate event starts with refining who the audience is and what the goals of the event are. It's easy to tell your event consultant, "Reward our sales staff." Instead develop specific goals, so the event stays on target and results can be measured more effectively.

  2. Sending the Wrong Message: As the economy has improved the past few years, corporations are more comfortable with reinvigorating corporate events. However, the Great Recession has left its mark and executives are more sensitive to flashy events. After all, it's probably not good form to arrange an expensive, exotic trip when you laid off people a
     year ago. Corporate events are intended to motivate employees, customers or other stakeholders. Make sure your event doesn't send an unintended message.

  3. Not Making Every Moment Matter: The three most important factors in a good event are 1. Details 2. Details and 3. Details. It's easy to focus on the more obvious aspects of an event like the food or entertainment. While these are very important, the details can make or break an event. The entertainment may be killer, but if the attendee can't find a parking space because a big game is the same night, it's all for nothing. Map out every point in the event that will touch attendees (not just the major ones) and make sure all of them are well executed. Thank You note

  4. Being Penny Wise and Pound Foolish: A successful event will cost time and money. Invest both appropriately. Make sure you have all the manpower necessary for things to run smoothly and budget sufficiently to achieve the objectives of the event. Of course, none of us has an open-ended budget, so rely on your consultant to help direct where costs can be saved without jeopardizing the event.

  5. No Follow-Up: Once the last guest is gone and everyone lets out a sign of relief, the event is not over. Send thank you cards to attendees or send a survey to solicit feedback on how things went from their perspective. Then prepare a report that looks at objectives versus outcomes, attendee comments, cost analysis and recommendations for the future, then present it to the appropriate executives as soon as possible, so it's still fresh in their mind.

To talk more about how to get the most out of your corporate events, please contact us.