adrienne@2girlsconsulting.com

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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

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Mistakes Happen

10/05/2012 Adrienne N. Hester

Oops!I sent out a press release for a new client and accidentally placed my media contacts in the copy line instead of the blind copy line and hit send. By the time I noticed my error, it was too late to recall. Luckily, it was not a 380-person national media list like Gloria Allred as reported by the Hollywood Reporter; nonetheless it's not a good look. There is a legitimate reason the mistake was made, however I rather not place blame on circumstance. I acknowledged the blunder by immediately sending an apology to the contacts on the email in the proper blind item format.

The lesson learned is to recognize a mistake happened, accept it and take responsibility for it.