2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.
your message. your clients. your business.
No matter how many times we tell our clients "Off the Record" does not exist, it seems to go in one ear and out the other. It doesn't matter if your client is a mom and pop shop, the White House or everything in between. Remember, journalists need to attract and retain a large audience through interesting and informative stories, and when we forget who we are talking to we unintentionally give those more than intended.
"Off-air moments during the taping of a television show almost always produce more candid and newsworthy exchanges than those that take place on air. And increasingly, TV personalities, politicians and pundits have found themselves in compromising positions when they've been unaware, say, that their microphone is still on."~ Huffington Post
Here are a few unforgettable reminders of what can happen whether you are a guest or the journalist.
Microphones are always on. Don't speak. Dead air is a way to get you to say something, anything.
If you would like more information on in-depth training send an email to Adrienne@2girlsconsulting.com.