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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

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3 Common Brand Development Mistakes You Want to Avoid

05/28/2015 Adrienne N. Hester

uplifting handsThere are many imperative elements that go into successfully running a company, and one of the most important is brand development. Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important. Here are three big ones to look out for. 

Refusing to Evolve

While constantly and rapidly changing your brand is harmful, slowly evolving it and keeping up with marketing trends is not only incredibly useful, it is necessary for survival. Create a brand that is adaptable and flexible. Your brand should be relevant and ready for change. Don't get stuck thinking you have the perfect brand and refusing to switch it up strategically. 

Not Communicating With Your Audience

meerkatsIt is extremely crucial to remember than communication is a two-way street. Of course you want to speak to the public through marketing efforts, but it is equally as important to listen to what they have to say about their needs, wants, and thoughts on your brand. Ignoring what they have to say is letting valuable information slip through your fingers. Use their opinions as feedback to strengthen your brand. 

Mistaking Your Brand for Your Logo

Avoid making the rookie mistake of believing your brand and your logo are the same thing. Your logo is a part of your brand. Your brand comprises many things. Your brand is your entire organization or professional entity, while your logo is merely the perception of your brand (although an important one at that).

For more information on ways we can help you build you brand, please contact us today!