adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

Blog

Remember the Little Things with Brand Development

Poodle
04/03/2014 Adrienne N. Hester
Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Four Ways to Demonstrate Thought Leadership

Lightbulb
05/28/2013 Adrienne N. Hester
Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

What's My Organizational Culture?

Organizational Culture
05/19/2013 Adrienne N. Hester
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

Reputation Management and Habits of Successful Leaders

Reputation
02/28/2013 Adrienne N. Hester
Forbes magazine recently published an online article titled "The Most Successful Leaders 15 Things Automatically, Every Day." Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.

How Well Do You Know Your Business?

SWOT
03/26/2012 Adrienne N. Hester
The SWOT Analysis is an easy way to help clients identify their current weaknesses and help them map out a strategy to turn their current trials into future strengths. The most challenging part for an organization is being honest about where they stand in their marketplace.

The Importance of a Deadline

Hourglass
02/17/2012 Adrienne N. Hester
"I never miss a deadline." One statement I have been proud to say throughout my career.