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Welcome

Adrienne N. Hester has more than a decade of know-how in the marketing industry with a focus on integrated marketing and communications strategies showcasing a successful history of developing messaging to effectively promote local and national campaigns, through long-standing relationships with media, thought leaders, influencers and the community; she is the sole owner of TwoGirlsConsulting LLC, an integrated marketing communications, corporate image and events consulting business.  

Blog

The Steps Of Reputation Management

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09/18/2014
The practice of reputation management is something that can be thought of in distinct categories. There is the building of one's reputation which is perhaps the most importance step. The steps of maintaining and recovering your reputation also exist, but it all starts with the building of a reputation to begin with.

How To Merge Traditional PR with Online Media To Create Big Wins

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09/16/2014
When it comes to PR, speed is king in today’s digital world. However, there are a few things PR professionals can do to merge traditional skills with the world of online media.

Smart Marketing for Smart Business

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08/11/2014
The “Educational Spectrum” is a general marketing tool and when used properly, it can help companies focus on their target audience in an attempt to create a more effective marketing plan.

A Simple ‘How To’ for Getting Publicity for Your Business

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08/02/2014
Getting noticed is something businesses are constantly working to figure out. Here are some ideas to help the general public take notice of your business.

How Corporate Image Can Be Ruined In A Flash, And How To Prevent It

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07/28/2014
We now live in a fast paced 24/7 world where things can change in the blink of an eye. Even corporate image can be on the chopping block if simple mistakes are made.

First Mover Marketing Strategies

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07/13/2014
Existing and new products are built on brands, advertising campaigns, and carefully constructed marketing strategies. One such strategy concentrates on securing and growing market share by being first to market. This is called a “first mover strategy”.

What Your Content Strategy Should Look Like

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06/29/2014
Crafting a good content strategy is the key to success with customers and clients. Here are a few of the things you should be doing...

Reputation Management and Employee (Dis)Satisfaction

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06/05/2014
This post is focused on a different angle of reputation management -- understanding and appropriately reacting to what your employees are saying about you.

3 Tips to Get Your Business Publicity & Media Coverage

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05/24/2014
Here are three ways to get media coverage without spending a cent.

The Power of Digital Marketing

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05/15/2014
This list is meant to guide business marketers by providing them with the most current digital marketing strategy trends based on industry movement, customer response, and marketing potency.