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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses.

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Why Reaching Out to Your Community Will Strengthen Your Business

community
07/28/2015 Adrienne N. Hester
A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.

3 Things Your Corporate Image Shouldn't Be Without

the road to success is always under construction
07/21/2015 Adrienne N. Hester
The road to building a corporate image is both incredibly exciting and rewarding. It's also a road that does not and should not end and isn't without some frustrations. But the entire process of crafting the perfect corporate image doesn't have to be so difficult when you are equipped with these three things.

Creating a Social Media Strategy

social media
07/16/2015 Adrienne N. Hester
How can you begin to create a social media strategy? Your best bet is to work with a professional skilled in creating business strategies for social media so that you don't waste any time or efforts.

Include Corporate Social Responsibility in Your Brand Development Strategy

CSR
07/09/2015 Adrienne N. Hester
Brand Development includes more than communicating your company's services or product offering to potential clients and partners. When planning your brand development strategy, consider adding a program or activity which illustrates corporate social responsibility (CSR) to your business plan.

4 Ways to Improve Organizational Culture

business lunch
07/05/2015 Adrienne N. Hester
Organizational culture is not something that is established overnight, but with the right effort it can be created. And once it is, you should never cease finding new ways to enhance it. Here are four ways to improve organizational culture.

Averting Disasters when Planning an Event

rain drops
06/25/2015 Adrienne N. Hester
Are you planning an event? Ever thought about what could go wrong? Now, multiply the potential problems, if not downright disasters, that could occur and why you should seek the help of a professional skilled in event consultation.

Pump Up Your Positioning Power

06/14/2015 Adrienne N. Hester
Image has a lot to do with perception and positioning. Before you can convince customers and your target demographic about who you are and what you do, you need to know those answers yourself.

Understanding the Four P’s of the Marketing Mix

marketing mix
06/07/2015 Adrienne N. Hester
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

3 Common Brand Development Mistakes You Want to Avoid

uplifting hands
05/28/2015 Adrienne N. Hester
Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.

Extending your Reach in the Community is Good for Business

paper cut out people
05/22/2015 Adrienne N. Hester
Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.