adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses.

Blog

Averting Disasters when Planning an Event

rain drops
06/25/2015 Adrienne N. Hester
Are you planning an event? Ever thought about what could go wrong? Now, multiply the potential problems, if not downright disasters, that could occur and why you should seek the help of a professional skilled in event consultation.

Pump Up Your Positioning Power

06/14/2015 Adrienne N. Hester
Image has a lot to do with perception and positioning. Before you can convince customers and your target demographic about who you are and what you do, you need to know those answers yourself.

Understanding the Four P’s of the Marketing Mix

marketing mix
06/07/2015 Adrienne N. Hester
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

3 Common Brand Development Mistakes You Want to Avoid

uplifting hands
05/28/2015 Adrienne N. Hester
Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.

Extending your Reach in the Community is Good for Business

paper cut out people
05/22/2015 Adrienne N. Hester
Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.

How to Build your Social Media Strategy

social media words
05/21/2015 Adrienne N. Hester
There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.

3 Tips for Writing Winning Proposals

luck is not a strategy
05/18/2015 Adrienne N. Hester
When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

Learning from Failure and Success in Project Management

Happy young business woman enjoying success at work
05/15/2015 Adrienne N. Hester
In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.

Brand Development - Keeping Your Image in Your Consumer's Mind

tree in a forrest
05/11/2015 Adrienne N. Hester
When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.

4 Ways to Make Your Corporate Image Evolve

4
04/21/2015 Adrienne N. Hester
Every corporate image must evolve. Always plan to switch things up and stand out.