adrienne@2girlsconsulting.com

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2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses.

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Extending your Reach in the Community is Good for Business

paper cut out people
05/22/2015 Adrienne N. Hester
Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.

How to Build your Social Media Strategy

social media words
05/21/2015 Adrienne N. Hester
There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.

3 Tips for Writing Winning Proposals

luck is not a strategy
05/18/2015 Adrienne N. Hester
When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

Learning from Failure and Success in Project Management

Happy young business woman enjoying success at work
05/15/2015 Adrienne N. Hester
In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.

Brand Development - Keeping Your Image in Your Consumer's Mind

tree in a forrest
05/11/2015 Adrienne N. Hester
When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.

4 Ways to Make Your Corporate Image Evolve

4
04/21/2015 Adrienne N. Hester
Every corporate image must evolve. Always plan to switch things up and stand out.

3 Powerful and Simple Social Media Tips to Boost Brand Development

social media tree
04/03/2015 Adrienne N. Hester
Utilizing the powerful tool that is social media is an excellent way to build your brand. Here are three keys ways to use your social media platforms to better develop your brand.

3 Ways to Improve Your Marketing Strategies with Content

Why
03/12/2015 Adrienne N. Hester
Content is one of many marketing strategies that is extremely powerful, but before you start using it for your business you will want to know the “why” and “how” of it.

How to Strengthen your Brand Development to Increase your Leadership and Influence

Google Trends
03/05/2015 Adrienne N. Hester
When it comes to brand development, there are many ways to personalize and strengthen it. How you position your personal brand will influence your daily leadership decisions and plans.

The 3 Basic Elements of Digital Marketing: A Website, Blog and Social Media Pages

2GC website
03/02/2015 Adrienne Hester
A good digital marketing campaign creates a strong presence on the internet. This can be done with a website, social media pages and a blog, each of which has its own advantages.