2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of brand development, marketing and sales as your company works to build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.


What Is In Your Marketing Mix?

BBQ ribs
11/20/2015 Adrienne N. Hester
You must have the right marketing mix to successfully promote and grow your brand. A great marketing strategy is like cooking great BBQ. It takes time. It is the same with mix marketing - you start by selecting a marketing consulting.

3 Things Every Business Should Include in its Strategic Planning

11/17/2015 Adrienne N. Hester
Strategic planning is a phrase that may seem daunting to some, but it is a necessary part of every business. To make the process of strategic planning less stressful, there are a few things you should include and review before moving forward.

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Overcome the Top Five Event Pitfalls with Event Consultation

corporate party
10/23/2015 Adrienne N. Hester
Your corporate events may be good, but it may not be living up to its full potential. Here are five reasons why it may not be what it could be and how an event consultation can help.

Expanding Your Business to the Multilingual World

foreign language words
10/07/2015 Adrienne N. Hester
Any advertising medium has the power to reach millions of people all over the world. Limiting your business to one language can keep it from expanding to its true potential. Without accommodations for non-native speaking customers, this could mean a delay in progress for your business.

Hone Your Content Strategy & Development

what if
09/23/2015 Adrienne N. Hester
How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

An Events Consultant is Your Personal Guide to Success

business conference room
09/03/2015 Adrienne N. Hester
A well thought out event is a touchstone for maintaining a quality corporate image. Special functions showcase achievements, and express appreciation to clients and shareholders alike. A professional event consultation team brings a fresh perspective to your decision-making table. At 2GC we have been there, and done that. We will help you do it better.

Taking Your Dream to Fruition is Possible with a Proven Project Management Team

Oh the Places You'll Go
08/07/2015 Adrienne N. Hester
Great! You have an idea, not just any old idea, but the best idea since sliced bread. OK, so maybe not that good, but it is good. You ask yourself, why hasn't anyone thought of this before? You think, hmmm, I should do something with this idea...

Why Reaching Out to Your Community Will Strengthen Your Business

07/28/2015 Adrienne N. Hester
A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.