2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses.
Adrienne N. Hester is a problem solver and truth teller; a results-focused integrated marketing strategist and event consultant with nearly 15 years developing creative and successful campaigns to build awareness and grow businesses. In 2008 Hester stepped out on her own with her first client GMASK USA, LLC, the worldwide leader in wrapping gadgets and accessories with personal style using advanced Japanese transparent film technology. The next year, 2GC began supervision of website and content development for ShulmanSays.com, an online magazine by Michael Shulman, about popular culture, luxury lifestyles, nightlife, travel, consumerism and social mores; 2GC develops and manages the Facebook presence for the Las Vegas-Clark County Library District Foundation organically increasing its reach and page engagement, as well as, write and distribute press releases in support of the Las Vegas-Clark County Library District Foundation's reputation, programs, and mission, including managing the Nevada Big Give Razoo profile for the Foundation to writing the quarterly newsletter; For the next three years, she managed public relations alongside marketing efforts for the Culinary Academy of Las Vegas, the country's leading nonprofit culinary and hospitality training institute and Culinary Arts Catering, a division of the Academy and an Equal Opportunity Employer/Program through rebranding, increasing public awareness, cross-marketing, identity, growing student enrollment, strengthen relationships with labor/industry partners and employers; and increase revenues to the Westside Bistro, the Academy's full-service restaurant providing practical training for students studying to become food servers, bus persons, and professional cooks while working alongside instructors and staff in addition to the event center/catering operations, as well as enabling a community partnership with Springs Preserve managing the Springs Cafe and catering events at Springs Preserve. During this time, the Academy was also the caterer of record for The Smith Center for the Performing Arts, the centerpiece of cultural life in Las Vegas offering a blend of performances by resident companies, as well as first-run touring attractions.
Hester Co-chaired the public relations and media outreach for the public debut of the National Urban League Young Professionals (NULYP) Las Vegas Chapter, a membership-based organization catering to professional men and women ages 21 to 40 for the purpose of advocacy and empowerment in the areas of Education & Youth, Economics, Health & Quality of Life, Social Justice and Civic Engagement; and is the former VP of marketing and promotions for the Greater Las Vegas Media Group and editor in chief of its SOREAL magazine. She consulted on the start-up company's communication and marketing strategies to effectively promote the vision and business direction in the development of a contemporary online and print publication to establish the brand as a multicultural and multigenerational product. She was responsible for the management of all editorial functions of including writing feature articles, editing all stories, writing both editor and publisher letters, along with managing SorealMag.com; Identified, recruited and managed a team of content providers, an internal team and external freelancers; Introduced and contracted Zinio digital products and services and contracted and brought about the development of demographics through the Nielsen Claritas, a division of The Nielsen Company. She was the director of public relations, Web content editor and fashion editor with Kellogg Media Group for its What's On products bringing the brand back to the forefront. She Lead the company's overall communication and marketing strategies across all mediums in the Las Vegas and Atlantic City markets, facilitating 'Lucky Sevens' an SMS-based promotions campaign involving short code and personalized keywords.
Previous to, she was a publicist and a brand manager executing marketing and communication strategies with Greenspun Media Group where she launched new publications and participated in the conceptualization, development and execution of special events for the magazine group which involved ideas for invitation design, list development and RSVP management, press releases, interviews and media coverage for A-list celebrity and model rich events for VEGAS Magazine, Las Vegas Magazine (formerly Showbiz), Las Vegas Weekly, VegasGolfer, Vegas Inc. (formerly In Business Las Vegas, Las Vegas Life, Las Vegas Home & Design, UNLVino: Wine Lovers' Guide (2002-2004) special publication and the CineVegas Film Festival; in addition to, securing consistent and successful placement of senior staff, publishers, and editors in every level of media including MTV Australia, NPR, and the Fine Living Network. Her marketing career began before completing college as an event manager with Lake Las Vegas and expanded into gaming and hospitality, restaurants, charities and lifestyle management.
A graduate of the University of Nevada, Las Vegas, Hester takes pride in community and civic involvement as a proud member of The Links Incorporated, Las Vegas Chapter and Alpha Kappa Alpha Sorority, Incorporated mentoring young people and helping prepare the next generation of leaders, as well as being the Communications Chair on the Affiliate Board of Directors for Susan G. Komen Southern Nevada.