2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.
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It is important to recognize the organizational culture of your business. This is something that can determine the fate of the business in the long run. The way in which a business is set up can prove to be a big driving factor in its growth or it can be the reason why a company is stalling out.
Practice What You Preach
A business is only as good as its internal structure. Most companies have a blueprint of rules they want every person to follow. The question - are those policies actually being followed or are they meaningless? It is important to review the guidelines from time to time to make sure they are meeting the intended purpose.
Case in point, CBS This Morning’s story on the federal government's Job Corps – “Grim Reality Of Billion Dollar Gov't Program” in which violence, drugs and falsifying success numbers was reported as common at several facilities; organizational behavior contradicting their mission, “to attract eligible young adults, teach them the skills they need to become employable and independent, and place them in meaningful jobs or further education.” Or its purpose to “assist eligible young people who can benefit from an intensive and comprehensive program, operated primarily in the residential setting of a Job Corps center, to become more responsible, employable, and productive citizens.”
A Refocused Vision
Business owners who realize there is something wrong with their set policies and take the initiative to reform them are on the right path. They may have had the right idea in mind when they were created, but for whatever reason those policies are no longer meeting the desired goal which means it’s time to revise to meet the current needs of the business. The truth is most businesses put profit above performance and in the instances below, safety.
Cases in point, General Motors Co. defective ignition switches and Takata Corp. exploding airbags.
Creating Better Incentives
Often times, a company is not functioning properly because the right set of incentives is not in place for those who really drive the growth of the company. If people feel like they are unable to move up the ranks in a business, they are most likely not going to put in their best efforts. Reviewing the incentives system frequently is a must for any business looking to improve or revamp its operations.
Contact us for more information on creating a better organized business.