adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How to Successfully Develop Your Brand Development

cake ingredients
04/10/2016 Adrienne N. Hester
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

What Is In Your Marketing Mix?

BBQ ribs
11/20/2015 Adrienne N. Hester
You must have the right marketing mix to successfully promote and grow your brand. A great marketing strategy is like cooking great BBQ. It takes time. It is the same with mix marketing - you start by selecting a marketing consulting.

Expanding Your Business to the Multilingual World

foreign language words
10/07/2015 Adrienne N. Hester
Any advertising medium has the power to reach millions of people all over the world. Limiting your business to one language can keep it from expanding to its true potential. Without accommodations for non-native speaking customers, this could mean a delay in progress for your business.

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

Understanding the Four P’s of the Marketing Mix

marketing mix
06/07/2015 Adrienne N. Hester
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

Brand Development - Keeping Your Image in Your Consumer's Mind

tree in a forrest
05/11/2015 Adrienne N. Hester
When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.

How to Maintain Consistent Brand Messaging

know your customers
11/07/2014
There are probably a variety of different marketing ideas that could work for any given product. That being said, consistent brand messaging is vital to a successful marketing campaign.

Smart Marketing for Smart Business

marketing spectrum bullseye
08/11/2014
The “Educational Spectrum” is a general marketing tool and when used properly, it can help companies focus on their target audience in an attempt to create a more effective marketing plan.

First Mover Marketing Strategies

McDonnell Douglas DC-10
07/13/2014
Existing and new products are built on brands, advertising campaigns, and carefully constructed marketing strategies. One such strategy concentrates on securing and growing market share by being first to market. This is called a “first mover strategy”.

The Power of Digital Marketing

digital marketing
05/15/2014
This list is meant to guide business marketers by providing them with the most current digital marketing strategy trends based on industry movement, customer response, and marketing potency.